Showcase for a Cure
Champagne, limos, gourmet food, live music, elegant dresses, bow ties … sounds like a party! Trust us, it was. Throwing an extravagant affair is one of Crown’s specialties, and few compare to the Leukemia & Lymphoma Society’s 2007 Showcase for a Cure. Crescent Communities sponsored a black-tie event at the multimillion dollar showhome in its Hidden Lake community near Raleigh. Crown managed the 450-person event from start to finish, including media relations, the invitation design, logistics, tenting, staging and catering. The project was the charity’s most successful to date with more than $325,000 raised through vendor donations, ticket sales, and silent and live auctions.