“If you build it, they will come” isn’t necessarily true. There is a little work involved. But, Crown has made it seem easy for several restaurants laying down roots in the Charlotte area. Among them are Brixx Wood Fired Pizza, Sullivan’s Steakhouse, Flat Rock Grille, BRIO Tuscan Grille and Del Frisco’s Double Eagle Steak House. Openings involve the coordination of practice dinners, VIP opening events, meetings with key leaders/influencers in the community and media relations. We have had great success generating coverage and establishing methods of continued communication with guests encountered during opening events.