Taste Of Charlotte
Crown served up a heaping plate of media relations support for Taste of Charlotte 2004-2007. Modeled after Taste of Chicago and Taste of Buffalo, Taste of Charlotte has become one of the state’s largest food festivals. The three-day festival averages about 150,000 attendees. The media relations campaign begins months in advance and culminates with the management of as many as five on-site local television broadcasts and interviews. Articles have appeared in most major publications in Charlotte, the region and the state.