Tarheel Challenge Academy
We are especially proud of our work with the Tarheel ChalleNGe Academy (TCA), a program that is part of the National Guard Youth ChalleNGe Program. Crown Communications was hired to raise awareness for TCA and how it provides a second chance for at-risk youth. It is a voluntary, six-month program that includes physical training and educational components. By sharing students’ success stories in their hometowns, as well as media relations on a state level, Crown generated coverage statewide. As a result, applications increased by 20 percent.