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Reid's Fine Foods Rewards Card Program

“Dance with the one who brought you.” It’s not just a saying. It became Reid’s mantra – reward the loyal customers who enabled the locally owned grocery store to remain in Charlotte for more than 80 years. The Rewards Card program allows Reid’s to identify and communicate with its frequent customers. The card offers daily specials, birthday offers and invitations to special events. Crown not only conceived the program, but also designed the card and managed the launch, which included direct mail, a Web site, internal communication and promotional materials. Since its inception, the Rewards Card program has generated a contact list of nearly 5,000 customers.