Crescent Resources Market Research
Effective marketing begins with knowing what’s going down on the streets. That’s why at Crown, we consistently find ways to gauge the effectiveness of marketing initiatives and find out what people are saying about our clients. Through tactics such as “mystery shopping” and focus groups, we provide feedback and sound recommendations for our clients. We’ve held “listening sessions” with local Realtors to hear their thoughts on the housing market and Crescent Communities, specifically. As a result of that feedback, we’ve been able to address concerns and alter marketing strategies when necessary.