Crescent Resources Planting Partners
Often, positive PR is “rooted” in community service. For Crescent Communities, we took this literally and helped establish the Planting Partners program. In partnership with local landscaping companies, Crescent teaches students at local schools about the environment while working with them to beautify the school with plants and trees. Crown developed the program and has supported it since its inception with logistics planning, media relations and Web and e-mail campaigns.