Cricket Communications High School Partnerships
Communicating with America’s youth is hard for some, but not for us. You have to know how to speak their language. For Cricket Communications, it’s imperative, since teenagers make up a large segment of their customers. Crown established partnerships with area high schools as a way to get on their home turf. The partnerships included scholarship and ambassador programs, on-site signage and live PA announcements at athletic events. We also organized a Cricket presence at popular athletic events, and incorporated engaging activities such as text-messaging contests and prize giveaways.