Sometimes bigger is better. If you’ve got the content, a magazine is an effective tool for sharing your message with a mass audience. For Crescent Communities, the magazine has become a key component in its overall marketing strategy. Crown created two magazines for the developer’s different markets. Hearth magazine in Raleigh and Ready To Customize Homes magazine in Charlotte each made a huge impact in the marketplace, increasing calls, leads and prospects. Crown managed the creation of both publications from start to finish.