Ciel Direct Mail
Direct mail can be an effective way to target the right people. For this ultra-luxury mountain community in Asheville, we wanted to make a splash with high-income, high net-worth individuals who may be in the market for a new home. We designed a piece that was guaranteed to stand out in the mail – and it did, as our Web site traffic went “through the roof“ the week it landed in mailboxes. The unique booklet design has also allowed the piece to double as a beautiful handout at events.