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Monaghan Group

We wanted to catch WSJ readers’ eyes with our online ad for Monaghan Group, so we incorporated a time ticker that refuses to be ignored. This was also our way of bringing to life one of the accounting firm’s key messages – their loads of experience! Yes, Monaghan Group has experience and then some, and this ad drives that point home. In addition to the fun animation, the strong colors play their part in bringing attention to the ad – and of course it all reinforces the brand we developed for Monaghan Group.